Location Based Mobile Data

Logo of Groupon

Logo of Groupon

Here’s a few ways location-based data can transform your mobile realm.

Location-enabled mobile ads will be effective and will command great price value.

Being physically close to a business, within two miles; has large effect by lifting click-through rates on mobile banner ads.

Mobile ad trading platforms are reporting huge increases in location-enabled impressions.  And, it turns out some of the underlying location data is unreliable, now.

Location-based features: have turned out to be great for boosting response and engagement on apps.  Facebook, Google, Yelp, Instagram, Groupon, Twitter and dozens of other popular apps offer location-enabled features.

These mobile properties, and many others, have moved beyond the “check-in” concept, which in any case never really caught on with users.

They may still offer the ability to “check-in,” but are also trying to be more imaginative with location-based notifications and location-aware services.

Local data based search:

–         Can connect hundreds of thousands of small and medium-sized businesses to the mobile economy.

–          Google highlights the “local mobile consumer,” in its ad sales material, and touts statistics that show a third of mobile searches are locally driven, and 94% of smartphone users have searched for local information.

–          In a Google survey, 76% of the respondents said they would like businesses’ location or operating hours.

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4 thoughts on “Location Based Mobile Data

  1. Pingback: Location Based Mobile Data | Dumpster Dirt

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